What Is a Business Coach and How to Profit From It
When many of us think of coaches, sports automatically come to mind. Yes, sports coaches are the most popular and widely thought of. They teach athletes to play and work together as a team, but the phrase coaching encompasses a world of opportunity. For example, there is business coaching. Do you know what a business coach is? If not, you should take the time to familiarize yourself. Why? It is a great opportunity and one that can translate into profits.
A business coach is an individual who provides business owners support and encouragement. This support and encouragement gives them that extra push they need to see success. The most common users of business coaches are new small to medium sized business owners. These individuals usually have a passion and they want to profit from it. For example, a stay-at-home mother may enjoy making handmade quilts for her children. One day, it dawns on her that she can make custom order quilts to sell both locally and online for a profit. She has a good idea and a good product, but does not know where to start. This is where a business coach, which could be you, would provide assistance.
What do business coaches teach their clients?
Anything and everything related to business. If the above mentioned mom wants to open a local quilt shop, you can show her the importance of location. A high-trafficked and easily seen storefront will automatically translate into more customers and sales. If she has yet to pick a location, help her make the right choice. As for an online shop, if she has yet to set that up, help her choose an affordable web hosting package, a good domain name, and encourage her to hire the services of a professional web designer.
Some clients seek the advice and expertise of a business coach right from the start, but others wait until their new business shows signs of trouble. In these instances, business coaches educate their clients on marketing and sales. A stay-at-home mom selling her handmade quilts online is nice, but handmade products are widely available online. Just because she has a well-designed website, it does not mean that people will find it. Business coaches need to stress the importance of online and local marketing, as well as highlight a few examples for their clients.
In keeping with the example of a stay-at-home mom who wants to profit from her talent, most of these individuals want to be self-employed. They want to work for themselves and have no hired help. This does lower costs and increase profits, but many new small business owners make costly mistakes. One of those mistakes is taking on too much, too quick. Business coaches should also stress the importance of time management and show proper techniques. For example, the above mentioned quilt selling mom should have a waiting list and inform customers of a long wait, not stay up all night making quilts.
One question that those interested in running a coaching business ask is about profits. Most clients are new business owners or business owners who aren’t seeing profits. How can these individuals pay for a business coach? Honestly, some cannot, but many can. Business owners need to look at it from the standpoint of a wise investment and you must do the same. For a small to medium sized business that is barely staying afloat, a professional business coach may be its last hope. For that reason, you will always find clients willing to pay for your service. With that said, fair rates and flexible payment plans cannot hurt.
In short, coaching involves more than just teaching an athlete to beat the competition; it encompasses many things. If you have a business management degree or prior experience running a small to medium sized business, take your degree and experience and turn it into a profitable career. Become a business coach.